This will most probably be done in conjunction with banks, though an executive of one private sector bank working with the Tatas said the schemes have not been finalised.ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. With the risk profile of customers of bigger towns being different from smaller towns and the car being targeted at a new set of car buyers, the company is for the first time in the country learnt to be exploring the option of devising customised packages for different groups of customers. ���Keeping that in mind we have been asked to open as many showrooms as possible at the district level,��� he added.Īs for financing, sources say Tata Motors Finance is considering designing different financing packages for ���hubs��� and ���spokes���. Much before the national launch, we will start Nano test-drives and start taking bookings for the car,��� said a Delhi-based Nano dealer.īesides the Nano, Tata Motors plans to introduce a slew of new cars in the coming years. ���As the Nano has already been shown at the Auto Expo, the first major activity will be test drives. Dealers have started setting up small Nano showrooms where test-drive and retail finance options with regional rural banks will also be backing sales drives. Nano Enterprise Management is a simple, yet powerful application for small and medium-sized businesses that helps you efficiently oversee purchases, sales, production, warehouses, and finances right from your MacBook, iPhone, iPad, or iPod touch and all without internet access or any special skills. Most of the dealers involved in the company���s passenger car business have been solicited for Nano distribution. Nano-influencers have 10,000 followers or fewer, like mommy blogger. ���In fact, the thinking in Tata Motors is that for the first two or three months the car should be sold only to customers who have never owned a car,��� said a dealer source. Not convinced that advertising with influencers can lead to real business results. ���The model is basically the same as the one that Bajaj Auto runs where dealers appoint authorised service centres which are allowed to do everything from invoicing to settling warranty claims,��� said a senior official with a top financing firm.
NANO SALES MANAGER TRIAL TRIAL
Neurosurgery Senior Marketing Manager & Kegg, Senior Clinical Trial and Data. Markets such as Jind, Narwana, Jhajjar in Haryana, Gurdaspur, Hoshiarpur and Khanna in Punjab, and Hubli in West Bengal will be the core sales points. Make an impact with Japans leading business school now covering Europe. Tata Motors has asked its dealers to feed every district with Nano sales points. The Nano will not have a regional launch but will be available across the nation with a clear long-term focus on semi-urban and rural markets.
When contacted, a company spokesman said: ���Tata Motors will deploy its regular distribution network for the Nano, the details of which will emerge in time.��� Sources say as part of this strategy, Tata Motors is opening customer touch points in remote SEC C, D and E markets which have so far only been targeted by two-wheeler manufacturers.
Each dealer will act like a hub and be responsible for several hinterland spokes.
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